What you’ll learn
The product is a course called “A/B Testing for Copywriters” by Copyhackers, which teaches individuals how to use A/B testing to improve the effectiveness of their copywriting. The course covers topics such as copywriting fundamentals, A/B testing methodology, and data analysis. Participants will learn how to create effective copy, design and execute A/B tests, and analyze the results to improve their copywriting. The course also includes tips and strategies for using A/B testing to optimize landing pages, email campaigns, and other marketing materials. By the end of the course, participants will have a better understanding of how to use A/B testing to improve the effectiveness of their copywriting, and be able to create more compelling and persuasive marketing materials.
Course content
Description
Copyhackers – A/B Testing for Copywriters
Course curriculum
A/B TESTING FOR FREELANCE COPYWRITERS
- Course intro (2:48)
- Why do companies test in the first place? (11:27)
- Anatomy of an A/B test (11:17)
- Common types of tests you’ll encounter (10:30)
- Choosing what to test (fun!) (13:53)
- Ask a question to create a hypothesis (8:41)
- Knowing when to stop a test ( (14:41)
- A/B testing FAQ (17:36)
Resources
Complete slide deck
Salepage: https://href.li/?https://school.copyhackers.com/courses/a-b-testing-for-copywriters
Archive: https://archive.ph/wip/8JvxB
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